News & Review2019-11-19T07:42:42-05:00

The Direct Mail Fundraising Appeal: The Roller-Coaster Copy

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We are often asked about the various formulas, techniques, and general rules of direct mail copywriting. Certainly, none are written in the proverbial stone, but one that [...]

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Should You Consider Forming a 501(c)4 to Increase Giving?

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Since the founding of ClearWord nearly 20 years ago, the majority of our clients have been state and national think tanks recognized by the Internal Revenue Service [...]

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6 (More) Secrets to Non-Profit Fundraising: Donor Cultivation and Appreciation

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During a career spanning six decades (That’s right – I started in the late 70s, so now I'm in my sixth decade!) the most frequent query people [...]

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2021 SPN Annual Meeting Celebrates ClearWord Friends

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Photo from Clark Tibbs on Unsplash Last week, the State Policy Network held its 29th Annual Meeting in Orlando, Florida. The organizations assembled at the [...]

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6 Secrets to Non-Profit Fundraising: Donor Acquisition

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Photo by Karolina Grabowska from Pexels During a career spanning six decades (That’s right – I started in the late 70s, so now I'm in [...]

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